Logo - Logo creation - area dedicated to automobiles

Briefing creativo

Image Profile

Chef de projet

Alexandre

Type de projet
LOGO MULTI
Date
Fecha de lanzamiento del proyecto

25/2/2014 10:49

Inicio de la fase de creación

25/2/2014 10:49

Inicio de la fase de voto

7/3/2014 10:49

CONTEXTO DEL PROYECTO

Motor Mile is an area dedicated to all the cars in a certain area, all forms of the vehicle brands sold in Spain and all the services that a car needs which includes after-sales service, MOT and engine accessories. All of this forms an open car mall. The space is also attached to a commercial area of ​​top brand shops and restaurants.

Reminder: The main visual should only contain one logo, which should be presented on a neutral background.
Project contact : contact (at) creads.us

Informations générales
LOGO NAME:

La Milla del Motor

LOGO BASELINE:

None available

LOGO MEANING:

Motor Mile will have its own corporate identity and it will bring together all the car companies located in Alcorcón.

SHORT CONTEST DESCRIPTION (2-3 LINES)

Motor Mile is an area dedicated to all the cars in a certain area, all forms of the vehicle brands sold in Spain and all the services that a car needs which includes after-sales service, MOT and engine accessories. All of this forms an open car mall. The space is also attached to a commercial area of ​​top brand shops and restaurants.

Reminder: The main visual should only contain one logo, which should be presented on a neutral background.
Project contact : contact (at) creads.us

Advertiser
COMPANY HISTORY , KEY FIGURES, LINE OF BUSINESS, SERVICES, CUSTOMERS:

Dealers of new and used cars, dealer services, and everything related to the automotive world.

WHO DOES THE LOGO TARGET?

Everyone, both companies and individuals.

History: Automobile Shopping Area for 30 years in a strategic point of Madrid. Marketing 10000 15000 new and used annually. Stock car about 1000 used cars.

WEBSITE:

Under Construction

DO VISUAL-STYLE GUIDELINES EXIST?

No

Objectives
WHAT MESSAGE TO CONVEY?

Area specializing in the automotive sector, in a strategic location in Madrid, easy access and numerous private and public transport communications, in which you can find any solution for your mobility problems.

WHICH TONE SHOULD BE USED ?

Professional, modern, creative and value-adding.

WHERE WILL THE LOGO BE USED?

Brochures, website, outdoor billboards. mupies, banners, business cards, emails

Support
WHICH DETAILS SHOULD BE VISIBLE IN THE LOGO?

The name referred to the car (not necessarily a car) and reference to an area of the engine.

OTHER CONSTRAINTS ? ( SPECIFIC COLORS OR SHAPES, INITIALS, UPPERCASE, LOWERCASE, ETC.)

We left some creative freedom.

OTHER RESTRICTIONS:

Nothing specific

GENERAL ADVICE:

Good luck, and hopefully, create some great original ideas!

4/3/14 10:37
4/3/14 9:49
Hola ceativ@s, Como el cliente todavía no se decide, hemos optado por ampliar el plazo tres días más para que podáis “inspiraros” y mandar nuevas propuestas. Básicamente lo que quiere el cliente es algo básico pero dinámico, algo que haga referencia a una zona física pero abierta, centro comercial abierto, algo referente a concentración de espacio, lugar de reunión del automóvil, como “Camden Town” londinense, por ejemplo. El cliente no quiere logotipos que se identifican como posibles insignias de marcas de automóvil, puesto que no se vende un producto, sino más bien una idea. Esperamos que esta actualización os aclare un poco más lo que busca el cliente. ¡Suerte a tod@s!